Adam Goldenberg and Don Ressler: Making Shopping Fun For Every Women

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Posted by omeditors | Posted in Business, Business Leader | Posted on 05-08-2017

Entrepreneurs Adam Goldenberg and Don Ressler are both successful businessmen in their own right. But what happens when two great minds use their business acumen to create an amazing product? Fabletics happens. Fabletics was co-founded by Don, Adam and actress Kate Hudson to fill a void in the fitness apparel niche. Kate is the spokesperson for women around the world who want to get fit, and look stylish while doing it. Don and Adam picked Kate to represent the line because of her personal philosophy that every woman has her own style, no matter what size or shape.

 

Fabletics offers top of the line products that are fashion forward, appealing and come in a variety of sizes and colors. A key to the success behind the line is that Fabletics offers membership bonuses such as exclusive discounts and personalized style suggestions. The marketing strategy in relation to their models is also key – the women that Adam and Don use on the Fabletics website are diverse in body style, and this is the message that the partners want to send to their customers.

 

The story of how Adam Goldenberg and Don Ressler reads a little like a Hollywood script. Both entrepreneurs were business minded at an early age. When Adam was 15, he developed and later sold his site Gamer’s Alliance to Intermix Media. Although he sold his site to Intermix Media, he continued his involvement with them, later becoming the Chief Operating Officer at age 20. Adam and Don met at Intermix Media, as Don also had a business relationship with the company.

 

The young entrepreneurs put their ideas together, finding where the clothing market was lacking and what consumers were frustrated by. Their research found that shopping for women’s clothing online or at a retail shop was difficult for women who had different body styles. There was also a lack of choice when it came to styles and colors. Adam Goldenberg and Don Ressler created Techstyle and JustFab based on their findings, which eventually led to the founding of Fabletics. They found that by offering consumers a choice of styles,sizes and membership opportunities, women would have a great shopping experience. To make shopping at the Fabletics retail store easier, customers are scanned when they walk through the door, prompting style recommendations for the individual. Fabletics is revolutionizing the world of fitness fashion. https://onmogul.com/adam-goldenberg

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