Carlos Alberto de Oliveira Andrade: Transforming a Struggling Dealership to a Profitable One


Posted by omeditors | Posted in Business, Business Leader | Posted on 30-10-2018

Carlos Alberto de Oliveira Andrade is a licensed physician who would eventually become an automobile entrepreneur. It was in 1979 when he decided to purchase a Ford Landau for himself, and he worked with Vepel, a local dealership, to get his new car. He has been in contact with the dealership, asking them daily about the status of his vehicle. However, he never thought that the dealership would close down before his vehicle arrived, and he was very disappointed knowing that he would never be able to get his vehicle because of the problems that the dealership faced. To compensate the disgruntled customer, the owner of the dealership gave the whole establishment to Carlos Alberto de Oliveira Andrade and told him to manage it and transform it into something else.

Getting the whole dealership is a great deal for Carlos Alberto de Oliveira Andrade, and he started to rename the company into CAOA Group, after the first letters of his full name. He is clueless about the ways on how to manage an automobile business, but he would never quit easily. He started reading materials that would help him get the idea of how automobile businesses work and asked some of his friends who know the industry. Carlos Alberto de Oliveira Andrade learned quickly, and a few years after the dealership was given to him, many Brazilians have been visiting the shop to do business.

In 1992, the Brazilian government adopted a new law, allowing the importation of foreign-made vehicles. It was good news for the CAOA Group, and Carlos Alberto de Oliveira Andrade started to work with dealers outside Brazil to import brands such as Subaru and Hyundai. He started to distribute Subaru and Hyundai vehicles to the Brazilian public, and because of the rising demand for vehicles in the country, the CAOA Group had to import more cars, and they also need to build their assembly plant in Anapolis to stabilize their supply. Because of his effective management of the company, Carlos Alberto de Oliveira Andrade was able to turn the struggling dealership into one of the largest distributors of Hyundai vehicles in Latin America.

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