EOS REvolution

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Posted by omeditors | Posted in Best Selling Lip Balm | Posted on 02-06-2017

In an exclusive interview with Fast Company, Evolution Of Smooth, better known by their acronym, EOS, explained their success in the lip care industry. At the beginning of their venture, they were the little David facing the giant Goliath of other, more popular, lip care brands.

In the 7 years since they began their brand, EOS lip balm is ranked in at NO.2 among its competitors. So, what is their secret and how have they become so successful?

Two main elements of the success of EOS begins with Sanjiv Mehra, the cofounder and managing partner of EOS and Jonathan Teller, expert in entrepreneurship. The expertise of both Mehra and Teller, gave them the useful skills and abilities to be able to launch EOS into the big leagues. They researched the “what” and the “how” of the steps they needed to take in order to revolutionize their brand; to make the consumer choose them over the already established brands. However, they stated that they did not want to just be a fad brand, they want to last. Their goal was to become every woman’s go to lip balm.

For you making now a choice, check this out!

With their unique design and the appeal of their packaging, they have done just what they set out to do since the beginning.  More of EOS on well.ca.   Along with the creative minds of Mehra and Teller, their success is also due to marketing themselves to their target audience through beauty bloggers, celebrity endorsements, and their social media presence.  Timem to follow EOS on facebook.com.  Their success did not come as easy as it seems, but they have managed to break through barriers and establish themselves in the industry. They show that hard work and dedication to their brand pays off.  Useful link on walgreens.com

If you would like to read more about EOS, you can check them out on http://www.target.com/p/eos-organic-lip-balm-sphere-summer-fruit/-/A-13352556