The Power of Fabletics’ Crowd


Posted by omeditors | Posted in Fashion, Fashion Designer | Posted on 16-01-2018

The power of the crowd is something that’s swept over the economy and left changed in its path. Things are far different than they used to be. Companies used to use simple promotions to get new customers through the doors. In fact, all companies need back then were quality goods or services at fair prices.

These days, consumers have all the power, and they use it. Over the years, the number of online review sites has grown exponentially. Yelp and Trustpilot are amongst the most popular. Trustpilot is the largest review site in the world with over 30 million reviews about over 160,000 businesses worldwide.

Online reviews are the opinions of average people just sharing their opinions. Unlike traditional advertising and marketing, these reviews are based on honesty and reality. People no longer trust traditional advertising because its company sponsored. Online reviews offer genuine information based on personal experience.

There’s another benefit to online reviews: it forces companies to be transparent and customer focused. Companies should behave like that anyway, but it helps if they have encouragement. Companies can benefit from this trend as well. Savvy brands like Fabletics have capitalized on this consumer behavior in a big way.

Fabletics is an activewear that was founded in 2013. Since 2013, the company’s grown over 200 percent because of online reviews. Most companies had to slow down to adjust, but part of Fabletics’ premise was customer focused. By building strong relationships with their members, it allowed the company to succeed in a market already dominated by powerhouses.

Activewear is nothing new, and it’s growing in popularity. Before Fabletics, most activewear brands were either expensive or unfashionable. Fabletics combined on-trend fashion and affordable prices with personalized service and a friendly atmosphere. This proved a winning combination for co-founder Kate Hudson.

When Kate first crafted the idea, she wanted her company to be for all women. Not a lot of brands make clothing for plus-size women, so it was important to Kate Hudson that Fabletics does. Recently, that dream was recognized, as Fabletics launched its first plus-size lines early this year.

She wanted her brand to be for all women because it’s about inspiring women. She doesn’t just want women to look their best; she wants them to feel their best as well. It’s her way of helping Americans fight against the country’s health issues.

People Use Their Skills in Putting Together an Outfit With Fabletics


Posted by omeditors | Posted in Fashion, Fashion Designer | Posted on 15-05-2017

Different people put together outfits in different ways. However, there are certain rules and observations of putting together an outfit. One thing that people want to do when they want to look their best is to avoid colors that clash. What this means is the colors and tones of the clothes have to compliment one another. After all, it can be very jarring to go from a very bright color to a very dark color. Instead, one good thing is to put the whites with the grays. This actually brings together a smoother outfit. It also helps communicate an image that one wants to present to others.


One major factor in helping the individual put together a really good outfit is the clothing retailer. Fabletics is one of the companies that make it very easy to put together a good outfit. They always have different items that are of different cuts, styles and colors. This is where things get a little more complex. While some outfits may clash with certain color combinations, these same color combinations might work well with different cuts as it depends on the individual. It is actually amazing what can be done with fashion.


Kate Hudson has understood a lot of the different aspects of fashion. This is why she wanted to make sure that there is as much variety as possible with Fabletics. This is to gain as many customers as possible. At the same time, this is to give people the opportunity to experiment with different styles as they please. Fashion is about growth change and self knowledge. As a matter of fact, fashion can be used to help people know themselves.


Fabletics is one of the best places to go for people who really want to open up their world of fashion. This retail company is very educational to people who want to know about putting together an outfit. While they have examples of outfits on the website, they encourage people to create their own outfits with creativity. Those who take an artistic approach to fashion are going to have the most fun with Fabletics. You can also check here for some ideas.

The Future of Fashion: Chris Burch


Posted by omeditors | Posted in Fashion Designer | Posted on 30-12-2016

Technology and fashion are two industries that are constantly changing and growing. Sometimes the two overlap. A current trend is to fit the retro clothes or current clothes with the present tech. Anouk Wipprecht is a Dutch fashion designer known for her cutting edge styles and she has made such innovative dresses as the drinking making dress and the self painting dress.

Technology and fashion can fuse together in numerous ways to help us. One way is to protect us. Protective gear is often ignored. Anna Haupt and Terese Alstin recently created an airbag for cyclists, where a bag pops out to protect the neck. Frontline Gloves are a fashion tech created by Ashwin Rajan and Kevin Cannon to help firefighters know information during an emergency through just a simple hand movement.

Some designers are using technology to create fashion. For example, recycling is being used by SegraSegra to take old bike inner tubes and create jackets and t-shirts. Soledad Martin is creating shoes that charge a phone as you walk/run. Fashion and technology come together to help create a totally new product. They grow from one another. Fashion and technology can have a complimentary relationship in some cases.

Chris Burch, founder and CEO of Burch Creative Capital, runs a firm that manages venture investments and brand developments. He officially reached billionaire status in 2012. Burch has always had a love for fashion, even in college. He and his brother started a small company in college, which grew to a 140 million dollar company. He eventually sold it and started Burch Creative Capital to foster new brands and manage his own investments. Since he started Burch Capital, he has also launched other brands and fashion lines as well. He also invests in real estate and other ventures as needed. Burch has deep roots and interests in the fashion community.