How Innovative Technology Is Driving the Growth and Success of Techstyle


Posted by omeditors | Posted in Online Marketing | Posted on 01-12-2017

The most performing industries currently are the fashion technology and commerce. In 2016 alone, the e-commerce industry had revenues valued at $72 billion. The figure is expected to increase to $116 billion by the year 2021. Looking at these statistics, it is evident where big money investment s will be heading to over the next three to four years. In the quest to appeal to tech-savvy consumers, firms in the booming industries are opting for a variety of marketing channels that include the use of social media, leveraging on the power of the crowd and the use of service subscription.

The use of subscriptions has seen the robust growth of companies. One such company is TechStyle Fashion Group. Through subscriptions, TechStyle has successfully marketed its products by offering its clientele with affordable subscription services. TechStyle is the brainchild of Adam Goldenberg and Don Ressler. Currently, Adam Goldenberg is the company’s chief executive officer.

JustFab is a market leader in the footwear industry. In 2010, the company launched the first membership program for footwear. Using the company’s subscription services, VIP subscribers are given a 30% reduction in the retail price of products available. Other than this, the company offers its VIP subscribers with a wide range of exclusive promotions and other unique products. There is a loyalty program that enables the JustFab’s subscribed clients to earn loyalty points that can be redeemed for free shopping. Since the introduction of the membership program, JustFab has amassed itself more than six million subscribers who have led to a high turnover of the company’s footwear. During the first quarter of 2012, JustFab was able to sell more than 2.5 million pairs of shoes.

Techstyle has been a technology innovator since its establishment. The company has released multiple propriety e-commerce products that include its successful FashionOS which runs on the unified technology platform. The cost of developing FashionOS by TechStyle is valued at $70 million.

Heavily investing in technology has been part of TechStyle’s fabric and can be seen in its innovative marketing and product selection. In 2015, TechStyle launched its styling system that incorporates highly sophisticated algorithms and highly trained personal stylists. The objective of creating this technology provides a better shopping experience that is smart thanks to artificial intelligence. Currently, TechStyle is one of the fashion companies that is incorporating AI into the provision of its products with the aim of using this technology to understand its clients and their needs better. Don Ressler has also been at the center stage of transforming the company into a successful entity.

The History And Mission Of Fabletics Through The Eyes Of The Founders


Posted by omeditors | Posted in Online Marketing | Posted on 22-11-2017

Kate Hudson’s recent appearance at an event was to commemorate Fabletics global campaign launch, the Fashion Centre Mall Fabletics store, and the FTBC or Fashion Designers of America for breast cancer. Her promotion of breast cancer awareness holds significance for her. She believes their mission is to spread awareness, and propel research to ultimately eradicate breast cancer. The items available at the accredited Fabletics stores and will benefit FTBC global.

Kate Hudson believes individual preferences should determine the outfit choice, although many individuals purchase and invest in meaningful items. The main focus of her firm remains on health, and this encompasses a society working to support breast cancer. Women all over the world are being affected by breast cancer. Kate Hudson keeps a healthy mind and body, and her motivation is living positively and optimistically. This is what her brand and her company stand for.

According to Kate Hudson, she wants to continue pursuing the expansion of the brand. This does involve risks, including the accessories worn by girls around the world every day. The brand continues to experiment with new ideas and concepts as they evaluate the response they receive from their target market. Kate Hudson finds this both fun and interesting, especially in regard to a fashion firm. This enables them to explore various systems and styles more frequently.

Kate Hudson is the ambassador to the Fabletics brand. The brand was launched and founded by Adam Goldenburg, Don Ressler, and Kate Hudson back in 2013. Don Ressler and Adam Goldenburg made the decision to launch the brand when they identified a big gap in the activewear industry. The industry was comprised of a lot of luxury brands, but none of them offered an affordable price for the stylish or premium gear.

Although Adam Goldenburg has established himself as a global entrepreneur, his original debut in the world of business occurred when he was only fifteen. This began with the creation of Gaming Alliance advertising, and led to his becoming the CEO of the company that bought the firm. He was only 20 when Intermix purchased his company.

Don Ressler’s career in business also began early, and his experience with Intermix was similar as they purchased his website. His interest in fashion developed through his work, and online projects with Intermix. These two men developed a working relationship during their time at Intermix. This first led to Intelligence Beauty in 2006, and eventually the creation of Fabletics with Kate Hudson.