Handy Home Cleaning Services Looks to Expand


Posted by omeditors | Posted in Services | Posted on 18-09-2015

Consumer demand for professional house cleaning services has never been stronger in the United States than it is today. Several factors account for this demand. Households have become two-income family units. In the reality of the modern economy, more often than not husbands and wives both need to work in order to pay the family bills.
Secondly, the size of the average American home has grown from approximately 1,700 sq. feet in 1983 to nearly 2,600 sq. feet in 2014. That’s a lot of house to keep clean.
This need for house-cleaning help began to expand in the late 1990s. Advertising was by word of mouth, in Penny-Saver type handouts or in the phone book Yellow Pages. Business flourished.
Then the recession of 2008 hit. People lost jobs, household income fell. One of the first victims of the reduction in discretionary spending was the professional house-cleaning industry.
By 2012, the recession had eased for the most part and the economy was once again on the upswing. But this time around, people in the home-cleaning industry realized there had to be a better way of doing business.
Two men, Oisin Hanrahan and Umang Dua, recognized the new demand and launched a cleaning service in 2012 designed to eliminate the industry mistakes of the past and utilize the modern communication technologies available to them. Within two years, Handy Cleaning Services had reached over $1 million in booking per week. This meteoric increase from $3 million is annual sales to over $52 million instilled confidence in the two founders that they’d discovered the right formula for a successful home-cleaning service.
The New York-based company now has over 50 employees directing a national cleaning force of thousands of free-lance operators in 25 U.S. cities, two Canadian cities and most recently in London. More areas of coverage are in the making. There are over 200,000 free-lance worker applications on file and over 5,000 enrolled on their work force.
Handy Cleaning visualizes their company as the Uber of the home-cleaning industry. With the touch of an app on the iPhone, the cleaning customer is connected to the website. Data such as zip code, number of rooms to be cleaned, and start date and time is entered on the keypad. Within seconds the customer receives a price quote. Once approved by the customer, their on-file credit card is charged and the appointment is scheduled.
Just like Uber, Handy Cleaning Service professionals are independent contractors. Of the hundreds of thousands of applicants, only 3% pass the strict screening process of background checks, job references and personal interviews. The hourly wage ranges between $15 and $22, averaging around $18. Handy Cleaners adds a profit surcharge on top of that amount.
Besides the healthy hourly wage, the biggest appeal to the cleaners is the ability to choose and pick the hours that are most convenient for them work. Unlike the Uber model, there is no surge pricing with Handy Cleaning Services. The cleaning rates at Handy are fixed regardless of day or time.

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