Honey Birdette Expanding Its Lingerie Business Territories

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Posted by omeditors | Posted in Uncategorized | Posted on 12-06-2017

Honey Birdette is a lingerie brand based in Brisbane, Australia. The company has been selling its products online. According to an article published in the industry, Honey Birdette launched an e-commerce site for U.S after it had received a 374% increase in its online sales in the US. The U.S e-commerce was meant to enhance fast delivery of goods, easier returns, and extended product range. The brand is also planning to retail its products in the US.

In Australia, its motherland, Honey Birdette already had 55 stores. The Company also planned to increase its stores in the UK from 3 stores to 40 stores by the end of 2018. They already have ten stores coming up in the UK in Stratford, Newcastle, Leeds, and Liverpool.

Besides the UK, Honey Birdette opened its first store in Covent Garden, in London. It also opened other stores in Westfield White City and Leeds’ Victoria Gate. The company was looking for more premium stores in Europe. Their premium label traded from £60 for bras and £35 for briefs.

About Honey Birdette
Honey Birdette is a lingerie brand that was founded in Australia in 2006 by Eloise Monaghan. The mission of the lingerie shop is to make customer’s bedrooms happy by selling to them outstanding lingerie and toys of all the preferred sizes.

The Shop markets its goods online through emails and the social media. The lingerie is also sold through customers walking into the stores to purchase what they liked. The lingerie is made from softer accents to hot and heavy textures of their S&M collection.

For the clients that want to be updated with what is happening at the shop, they subscribe to receive a newsletter that as all the information about the shop. For the Clients that make their first order online, Honey Birdette gives them a $15 discount. The brand can be liked on Facebook at @honeybirdetteboutiques.

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