How Innovative Technology Is Driving the Growth and Success of Techstyle

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Posted by omeditors | Posted in Online Marketing | Posted on 01-12-2017

The most performing industries currently are the fashion technology and commerce. In 2016 alone, the e-commerce industry had revenues valued at $72 billion. The figure is expected to increase to $116 billion by the year 2021. Looking at these statistics, it is evident where big money investment s will be heading to over the next three to four years. In the quest to appeal to tech-savvy consumers, firms in the booming industries are opting for a variety of marketing channels that include the use of social media, leveraging on the power of the crowd and the use of service subscription.

The use of subscriptions has seen the robust growth of companies. One such company is TechStyle Fashion Group. Through subscriptions, TechStyle has successfully marketed its products by offering its clientele with affordable subscription services. TechStyle is the brainchild of Adam Goldenberg and Don Ressler. Currently, Adam Goldenberg is the company’s chief executive officer.

JustFab is a market leader in the footwear industry. In 2010, the company launched the first membership program for footwear. Using the company’s subscription services, VIP subscribers are given a 30% reduction in the retail price of products available. Other than this, the company offers its VIP subscribers with a wide range of exclusive promotions and other unique products. There is a loyalty program that enables the JustFab’s subscribed clients to earn loyalty points that can be redeemed for free shopping. Since the introduction of the membership program, JustFab has amassed itself more than six million subscribers who have led to a high turnover of the company’s footwear. During the first quarter of 2012, JustFab was able to sell more than 2.5 million pairs of shoes.

Techstyle has been a technology innovator since its establishment. The company has released multiple propriety e-commerce products that include its successful FashionOS which runs on the unified technology platform. The cost of developing FashionOS by TechStyle is valued at $70 million.

Heavily investing in technology has been part of TechStyle’s fabric and can be seen in its innovative marketing and product selection. In 2015, TechStyle launched its styling system that incorporates highly sophisticated algorithms and highly trained personal stylists. The objective of creating this technology provides a better shopping experience that is smart thanks to artificial intelligence. Currently, TechStyle is one of the fashion companies that is incorporating AI into the provision of its products with the aim of using this technology to understand its clients and their needs better. Don Ressler has also been at the center stage of transforming the company into a successful entity.

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