OSI Industries Assimilate Baho Foods

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Posted by omeditors | Posted in Company, Food | Posted on 22-04-2018

OSI group is the leading privately owned food production company in the world. Currently, they have productions firms in every continent in the world and have dominated the food market in almost every country. OSI Industries specializes in selling value added proteins to food service and retail brands. They have a unique ability to cater for the needs of their clients. This is one of the qualities that have enabled them to penetrate markets in different continents.

In expanding their markets, OSI Industries banked on the locals. Instead of importing employees from head office, they employ the locals. This gives the company an approachable face since locals are able to identify with the company’s representatives. This is a big part of the reason why OSI has had an easy time moving to new markets and overtaking already existing companies. It is also a way for OSI groups to positively impact the local economy.

Apart from setting up their own firms, OSI expands through acquisitions. In the recent past, they acquired Baho Foods and Tyson food plant. When they acquired these firms, OSI group did not do away with the management or the food products they already had. Instead, they incorporated the firms’ products into their product line. This was is a big advantage to OSI. Apart from gaining a new market, their product line grew.

The biggest achievement of OSI in expanding and becoming a world leader is that they have managed to hold on to their basics. Right from its foundation, OSI Industries main goal has been to take care of its customers’ needs. Their presence in different markets across the globe means that they have to adjust according to the needs of every market. They have been able to take care of each market’s need by taking advantage of local employees. They have been able to speak the market’s language, put the market’s needs first and incorporate the local culture in their marketing schemes.

OSI Industries presence is felt in every continent in the world. However, their successful expansion is not what makes them a people’s favorite. It’s their ability to maintain quality productions in every firm they own across the globe. The fact that their clients in Africa are able to get the same quality as their clients in the UK has made them a people’s favorite. This is the basis of their expansion. Since people love their products, penetrating new markets is easy. Their reputation precedes them.

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